Marketability discounts impact firm value, sparking controversy and changing valuation practices.
Valuing assets that are not easily sold can be tricky. Investors prefer assets they can sell quickly, so they pay more for those. When valuing hard-to-sell assets, experts estimate their value as if they were easy to sell, then apply a discount. This discount accounts for the difficulty of selling the asset. For example, stocks are easy to sell, while real estate takes longer and costs more to sell. In legal cases, there is debate over whether to apply this discount and how much it should be.