Digital user-centered design revolutionizes business in the information systems era.
The article discusses how the digital world is changing and how businesses need to focus on the user's experience and needs when designing IT systems. This new approach, called "use & utility research," aims to create systems that users enjoy using in the digital service economy. It involves looking at how people use technology and what benefits they get from it. By focusing on the user, businesses can design better systems that meet the demands of the modern digital world.