Price dispersion in electronic markets is a measure of how much prices vary for the same product. Previous studies have shown high price dispersion online, but this new research looked at actual transaction prices and found that in electronic markets, price dispersion is very low, around 0.22%. This means that in some online markets, prices are very similar. The researchers also identified factors that can affect price dispersion, such as product cost and order cycle time. Overall, electronic markets can save consumers money, with potential yearly savings of almost $98 million.