Business, Management and Accounting
4 years ago

CRM Boosts Customer Satisfaction by Sharing Data with Supply Chain

2 views
Why Do Customer Relationship Management Applications Affect Customer Satisfaction
Sunil Mithas, Mayuram S. Krishnan, Claes Fornell

Paper Summary

Customer Relationship Management (CRM) applications help companies understand their customers better and make them happier. By using CRM tools, firms can improve customer knowledge and satisfaction. Sharing customer information with supply chain partners can further boost customer knowledge.

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