Business, Management and Accounting
4 years ago

Entrepreneurial firms outsmart large competitors with stealthy market strategies.

Strategic Entrepreneurship Journal
All the right moves: How entrepreneurial firms compete effectively
Riitta Katila, Eric L. Chen, Henning Piezunka

Paper Summary

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Entrepreneurial firms compete effectively by using different strategies than large firms. They succeed by staying under the radar in established markets and quickly exploring new markets. Successful entrepreneurs surprise large firms in established markets and set new competition standards in new markets. They use a mix of selective, invisible, and asynchronous strategies depending on the market type. This study shows that entrepreneurial firms can outperform large firms by being agile and innovative in their approach to competition.