The article discusses how the value of an idea for manufacturers decreases when a better solution is found. This new solution is often developed using different technology by a different company. The development of fusion energy is still estimated to be years away, so fossil fuel plants will continue to be used, contributing to global warming. China and India's increasing energy consumption is a concern. If a new solution isn't found soon, the value of the current idea will stay the same. Taking into account economic factors and mortality rates affects the value of ideas in the short term.