Indian Banks Struggle to Build Effective Customer Relationships, Study Finds
Relationship Marketing in public and private sector banks in India aims to understand how customers perceive the relationship with their banks. The study surveyed customers from both types of banks and found that there is room for improvement in aspects like bonding, communication, and conflict resolution. These areas were identified as key drivers of overall customer satisfaction. Overall, Relationship Marketing in Indian banks still has a way to go to be more effective.