New model predicts consumer behavior for better market segmentation and targeting.
The IPDL model is a new way to understand how people choose between different products. It looks at how products can be similar or different, and how they can work together or compete with each other. This model can help us see how people's choices are influenced by different factors. By using real-world data, researchers found that the IPDL model can give us better insights into consumer behavior compared to other models commonly used in research.
