The article discusses how accurately measuring intangible assets in a company is crucial for its success. Traditional methods often fall short in evaluating these assets, leading to potential losses and decreased competitiveness. By adjusting business assessment processes to include better intangible asset valuation methods, companies can improve management efficiency and quality. Further research is needed to understand how intangible assets impact business value and how economic systems based on these assets operate. Strengthening collaboration between scientific research and business is key to developing a universal system for effective intangible asset valuation.