The study looked at how different employees in logistics companies view the need for advanced technology in their industry. They surveyed workers and found that there are significant differences in perception based on the size of the company and its sales. Larger companies see a greater need for technologies like artificial intelligence, self-driving vehicles, big data, and logistics robots. Small and medium-sized companies may not fully realize the importance of these new technologies. It's important for big companies to take the lead in adopting and promoting these advancements in logistics.