Decision Sciences
4 years ago

Study finds choices do not alter preferences, challenging previous assumptions.

1 view
Journal of Applied Social Psychology
Do Choices Affect Preferences? Some Doubts and New Evidence
Steinar Holden

Paper Summary

The study looked at whether making choices can change our preferences. Previous research didn't consider that our preferences might not be measured accurately. The new study asked people about their preferences before making choices. The results showed that choices didn't actually change people's preferences.

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