The article discusses how the financial crisis of 2008 affected the economy and the mistakes made by investors and financial organizations. It introduces a management model for company development, focusing on a startup in the software and computer services industry. The model helps track activities that contribute to a company's profitability, similar to Michael Porter's value chain concept. The model is not specifically for small or new companies but can be used to study them. The core business of the startup is highlighted in the model to analyze its growth potential.