Business, Management and Accounting
4 years ago

Unlocking Profitable Customers: Customer Lifetime Value Beats Traditional Metrics

2 views
Knowledge Horizons - Economics
Comparison Between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value
Talaba Monica

Paper Summary

Predicting the value of customers is crucial for making smart business decisions. A new metric called customer lifetime value (CLV) is better at identifying profitable customers compared to traditional tools like RFM analysis and CPA. CLV helps companies focus their marketing efforts on customers who bring in the most profit.

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