The article compares different ways people make decisions when faced with risks in business. They look at how two different ideas about risk affect choices in uncertain situations. The researchers also introduce a new concept called risk aversion leverage, which shows how much risk someone is willing to take based on how much money they have. They find that there is a connection between different ways of measuring risk, making them similar in certain situations. The study focuses on simple business decisions to show how these ideas work in practice.