Small software firms' global success hinges on strategic network relationships.
Internationalization of small computer software firms involves gradually targeting more distant markets through different entry forms. Five Norwegian software firms were studied, showing that their network relationships influence their choice of entry form and market selection. These firms prioritize partners based on competency, solidity, and sales ability rather than their category. The firms' international experience does not always dictate their market selection, as they may use different entry forms in similar markets. Software companies must balance expanding their network with establishing new relationships and customers. The study highlights the complex international network relationships among these firms.