People often make choices that are not good for them, even when they know better. Governments are using this knowledge to make rules that help people make better choices. These rules might seem like they are controlling, but they are meant to improve people's well-being. By understanding how people make mistakes, we can create better rules that gently guide people in the right direction. Some people worry that these rules take away freedom, but in reality, they can help us make better decisions. Overall, using these gentle nudges can lead to better outcomes for everyone.