The article explores why companies may choose to invest in projects that don't align with their long-term goals. It looks at how managers decide on the length of investments to maximize their pay. When managers fear losses more than gains, they tend to pick shorter investment durations, leading to short-term thinking. On the other hand, if they fear missing out on gains more, they may opt for longer-term investments. The balance between these fears and the nature of the investment process shapes how companies make investment decisions.