Social Sciences
4 years ago

Aldi's Arrival Transformed Australian Supermarkets Forever, Changing Shopping Habits.

The conversation
The rise and rise of Aldi: two decades that changed supermarket shopping in Australia
Gary Mortimer, L Grimmer

Paper Summary

Aldi, a German supermarket chain, entered the Australian market 20 years ago with small stores and unknown brands. They didn't offer loyalty rewards or gimmicks like other supermarkets. Despite initial doubts, Aldi's impact on Australia's retail sector and shopping habits has been significant.

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