The article discusses the importance of protecting consumers and improving financial literacy to ensure stability in the financial sector. The researchers studied nine countries in Europe and Central Asia to identify key practices for consumer protection and financial education. They found that consumers need clear information about financial products, easy ways to resolve disputes, and access to financial education. A common challenge in these countries is the need for a strong institution to protect financial consumers. It is important for financial institutions to be fair and transparent when selling products, and to safeguard personal data.