The article reviews different ways to measure how people care about others when making decisions. It challenges the idea that people only care about themselves and shows that most people have more complex social preferences. The researchers focus on a concept called social value orientation (SVO) and discuss how it has been studied and measured. They look at various methods used to understand how individuals differ in their social preferences. Overall, the article suggests that there are better ways to measure how much people care about others, which can help build more realistic theories about human behavior.