Business, Management and Accounting
4 years ago

Free samples and discounts drive Malaysian consumers to buy more!

Management and Marketing
EFFECT OF SALES PROMOTION SCHEMES ON PURCHASE QUANTITY: A STUDY OF MALAYSIAN CONSUMERS
Hawa Jallow, Omkar Dastane

Paper Summary

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The research looked at how different sales promotions affect how much Malaysian consumers buy. They used surveys from 150 people and math to see the connection between things like coupons, free samples, and discounts on how much people buy. The results showed that all types of promotions make people buy more, but free samples and discounts have the biggest impact in Malaysia.