The article explores how firms in a competitive market can benefit from conducting research to reduce uncertainty in their decision-making process. The study shows that in a two-stage game where firms choose research levels and then make production decisions based on private research outcomes, there is a unique equilibrium where firms may not conduct enough research collectively. This can lead to inefficiencies in the market. The model also reveals that when research costs are either very low or very high, firms may not undertake research at all.