Business, Management and Accounting
4 years ago

Innovation Key to SME Growth: Stay Competitive or Risk Failure!

Malaysian Journal of Social Sciences and Humanities (MJSSH)
A review on Innovation and its Strategic Importance to the Growth of Small and Medium Enterprises (SMEs)
Siti Noraisah Hj Musneh, Sylvia Nabila Azwa Ambad, Rosmimah Mohd Roslin

Paper Summary

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The article reviews how innovation is crucial for the growth of small and medium-sized businesses worldwide. It looks at past research to show that innovation helps these businesses stay competitive and sustainable. If SMEs don't innovate, it can harm their success. The paper also explains different views on what innovation means and how SMEs can benefit from getting involved in innovative activities.