The article discusses how product design has evolved to consider various factors beyond just appearance. It focuses on using innovative thinking in designing intelligent waste paper recycling machines. The goal is to integrate the latest advancements in product design across different aspects like function, structure, materials, production, marketing, maintenance, and recycling. The key finding is that innovative design thinking in product design involves unique characteristics and methods compared to other fields, and this article explores these through examples of waste paper recycling machines.