The article explores what people think about integrated reporting in a big Southeast Asian economy. They used a survey to ask corporate report makers and others about their views on integrated reporting. The findings show that many people don't know much about integrated reporting, but they are interested in it. Even though corporate report makers see the benefits of integrated reporting, they are hesitant to use it. To help spread the word about integrated reporting, changes may be needed in university courses and training sessions. In Southeast Asia, the lack of knowledge about integrated reporting could make it hard to implement, which could affect the region's economy and society.