The article explores a new way of understanding how people make decisions in social interactions. Instead of assuming everyone always makes the best choice, the researchers suggest that people actually have limits to how rational they can be. They introduce the idea of bounded axiological rationality, which means that our values play a big role in how we make decisions. By considering values as filters that guide our actions, we can see that different models of decision-making vary in how much they take values into account. This new perspective helps us better understand how real people behave in everyday situations.