Business, Management and Accounting
4 years ago

CRM Systems Boost Customer Satisfaction, Driving Repeat Business and Referrals!

Journal of Systems Integration
The Effect of Customer Relationship Management System on Customer Satisfaction
Wouroud ElFarmawi

Paper Summary

The study looked at how using a Customer Relationship Management (CRM) system can affect customer satisfaction in small to medium-sized companies in the US. By analyzing data, the researchers found that using a CRM system can lead to improved customer satisfaction. This means customers are more likely to buy from the company again, try out other products or services, and recommend the company to others.

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