Maximizing shareholder value is important for companies, and Economic Value Added (EVA) is a way to measure how well a company is performing. A study looked at a pharmaceutical company in India and found that the market value of the company can be predicted by its future EVA. This means that if a company can generate more EVA in the future, its market value is likely to increase. The study also showed that a company's current operational value is more important in determining its market value than its future growth potential.