Decision Sciences
4 years ago

Women Prefer Internet Banking, Men Favor Mobile: Study Reveals Consumer Trends

DOAJ (DOAJ: Directory of Open Access Journals)
Assessing the Opportunities and Behaviors of Banking Clients in Romania: An Analysis of the Use of Online Banking Applications
Simona David

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The article discusses how banks in Romania are encouraging customers to use online banking instead of traditional methods. A survey in Bucharest found that women prefer Internet banking, while men prefer Mobile banking. Younger people don't use online banking as much as older people.