Social Sciences
4 years ago

Travel Industry Innovations Revolutionize Customer Experiences, Boost Local Economies

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International Journal of Tourism and Hospitality in Asia Pasific
Marketing Strategies of Travel and Tourism Industry
Varsha Ganatra, Anak Agung Gde Satia Utama, Purvika Pawar, Sahil Verma, Rudresh Pandey, Jhonathan Whiryawan, Liem Gai Sin, Chong Chiew Ling, Daisy Mui Hung Kee, Chai Yeong Jin, Tan Hui Min, Lim Sin Chen

Paper Summary

The article discusses how travel and tourism companies use marketing strategies to attract customers. They promote leisure services like airlines, hotels, and restaurants to increase awareness and offer discounts for customer satisfaction.

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