Transportation Costs Hindering Catfish Marketing Profitability in Anambra State Nigeria.
The study looked at how profitable and viable catfish marketing is in Onitsha, Nigeria. Researchers surveyed 65 catfish sellers and found that transportation costs are a major challenge. Despite this, catfish marketing in the area is profitable and viable, with a return on investment of 22.17% and a gross margin ratio of 18.14%. The study suggests that improving storage facilities and roads could help reduce transportation costs and make catfish marketing more successful.