Computer Science
4 years ago

Social media boosts small business performance in Dar Es Salaam.

The Role of Social Media on Small/Medium Business Performance: A Case of Kinondoni Municipal, Dar Es Salaam City
Beatrice Kihombo

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The study looked at how social media affects small and medium businesses in Kinondoni, Dar Es Salaam City. The researchers wanted to see if using social media helps these businesses perform better. They found that businesses that use social media tend to have better performance compared to those that don't.