Business, Management and Accounting
4 years ago

Demographics influence consumer behavior towards instant food products in retail malls.

International Journal in Management and Social Science
A study of relationship amid consumer attitude and instant food products in Udham Singh Nagar District
Sneha Dohare

Paper Summary

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The study looked at how people in Udham Singh Nagar District make decisions about buying instant food products. They found that factors like education level can influence what people think about these products and whether they decide to buy them. The research showed that attributes like being easy to cook and saving time are important to consumers when choosing ready-to-cook products.