Habits, not prices, hold the key to household electricity savings
The research looked at how electricity prices and habits affect how much electricity people use at home. They used data from surveys and economic stats to study this. The study found that electricity prices don't have a big impact on how much electricity people use, but habits do. People with good electricity-saving habits use less electricity than those without. On average, people without good habits use 15.54 kWh more electricity each month. This shows that habits play a bigger role in how much electricity people use than prices do. So, it's important to focus on changing habits to reduce electricity use, rather than just changing prices.