The article explores how investors in the Indian stock market perceive risk and return. It looks at factors and biases that can lead to irrational decisions due to the uncertainty of gaining or losing money. The study found that factors like overconfidence and following the crowd can influence investment decisions. It also discovered a connection between gender and how people invest, but not with occupation. Investors tend to consider company statements and earnings per share when making investment choices. These findings suggest that investors should be aware of their biases to make better decisions.