Business, Management and Accounting
4 years ago

Unlocking Customer Lifetime Value: Revolutionizing Non-Contractual Business Strategies!

1 view
IJIIS International Journal of Informatics and Information Systems
Modelling Customers Lifetime Value For Non-Contractual Business
Riyanto Riyanto

Paper Summary

The article discusses how companies use customer lifetime value (CLV) to understand the value and loyalty of their customers in non-contracted businesses. By analyzing CLV, companies can segment customers effectively and predict their future transactions. The study shows that CLV is a useful tool for businesses to identify valuable customers and tailor marketing strategies accordingly.

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