Innovative SMEs in Malaysia Gain Competitive Edge Through Strategic Orientations.
The study looked at how different factors affect the competitive advantages of batik small businesses in Malaysia. They found that being innovative, focusing on competitors and suppliers, and having the ability to learn from others all help businesses succeed. However, focusing on customers didn't seem to make a big difference. Overall, being aware of competitors and being able to adapt to new information were the most important factors for these businesses to stay ahead.