Business, Management and Accounting
4 years ago

Relationship Marketing Boosts Customer Retention in Higher Education Sector

Deleted Journal
Impact of Relationship Marketing on Customer Retention in Higher Education
Sajeeb Kumar Shrestha

Paper Summary

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The study looked at how building good relationships with students, parents, and faculty in colleges can help keep students coming back. They used surveys to collect information and found that focusing on relationships and making sure students are happy can lead to them staying in school. This means colleges should pay attention to how they treat their students and work on keeping them satisfied to keep them coming back.