Business, Management and Accounting
4 years ago

Simple loyalty programs boost profits by increasing customer retention.

Marketing Science
Can Non-tiered Customer Loyalty Programs Be Profitable?
Arun Gopalakrishnan, Zhenling Jiang, Yulia Nevskaya, Raphael Thomadsen

Paper Summary

A simple loyalty program without tiers can make customers spend more and stay longer, boosting profits for businesses.

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