Business, Management and Accounting
4 years ago

Indian multinationals revolutionize internationalization with strategic alliances and niche markets.

International Journal of Emerging Markets
The rise of emerging Indian multinationals: strategic learning for EMNC foreign market entry and internationalization
Nitya Singh

Paper Summary

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The article explores how Indian companies expand internationally. They studied three Indian companies to see how they enter foreign markets. The companies use strategies like forming partnerships, buying other companies, focusing on specific markets, and offering unique products. These strategies, along with strong leadership, help Indian companies succeed globally. This research helps us understand how businesses from emerging countries can grow internationally.