Catastrophe risk insurance companies charge higher premiums when they are uncertain about the probability of loss. They use simple rules to set prices, rather than advanced tools. A new pricing model was tested using hurricane risk data, considering both profit and risk of ruin. The model found that insurers' attitudes towards uncertainty affect the prices they set. Comparing this model with blending techniques used by actuaries, it was found that blending can lead to lower aversion to uncertainty, possibly even seeking it.