Business, Management and Accounting
4 years ago

Rural SMEs in Brazil Thrive with Tailored Consultancy Services Program.

ERSA conference papers
Targeted consultancy services as an instrument for the development of rural SMEs - a brazilian case
Dafna Schwartz, Raphael Bar‐El

Paper Summary

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The article discusses how rural small businesses in Brazil struggle with inadequate skills and support, leading to economic disparities between rural and urban areas. A program in Ceara, Brazil aims to bridge this gap by providing tailored consultancy services to non-agricultural businesses in rural regions. The program seeks to raise awareness about the importance of business development and encourage demand for these services. By addressing the specific needs of rural businesses, the program aims to contribute to economic growth and reduce the gap between rural and urban areas.