Stable customer relationships drive technological innovation in enterprises, study finds.
Stable customer relationships can boost a company's technological innovation. A study looked at data from Chinese manufacturing companies to see how customer relationships affect innovation. The results showed that strong customer relationships help companies innovate, especially in small and non-state-owned businesses. The study also found that a company's competitive advantage plays a role in this relationship. This research helps us understand how customer relationships impact a company's ability to innovate and stay competitive.