The study looked at factors like interest rates, GDP per capita, exchange rates, fiscal deficit, urban and rural population in Pakistan from 1972-2013 to figure out how they affect the demand for money. They used a method called ARDL Bound Testing to test the relationship between money demand and these factors in the long run. The results showed that real interest rates have a significant negative impact on money demand in both the long and short term. Exchange rates and rural population also have a significant negative effect on money demand in Pakistan. These findings were consistent across different tests.