Investors' Emotions Drive Stock Market Decisions, Not Rationality.
Individual investors don't always make rational decisions when investing in the stock market. Their choices are often influenced by emotions like greed and fear, as well as cognitive biases. This can lead to suboptimal investment decisions. To address this, finance professionals should consider these behavioral factors as risks when creating investment strategies. By understanding how investors perceive risk and incorporating behavioral issues into decision-making, advisors can help improve investment outcomes and build investor confidence in the stock market.