Business, Management and Accounting
4 years ago

Boosting Profits and Customer Satisfaction with Customer-focused Supply Chain Strategy

SSRN Electronic Journal
Deploying a Customer-focused Supply Chain Strategy with 4Rs (Responsiveness, Resiliency, Reliability and Realignment) Model
Pankaj M. Madhani

Paper Summary

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A customer-focused supply chain strategy can boost a company's profits by improving its ability to adapt to changes in the business world and meet customer needs. By focusing on responsiveness, resiliency, reliability, and realignment, companies can better anticipate and meet consumer demand, leading to increased revenue, higher profits, and improved customer loyalty. This strategy helps companies stay ahead of the competition and enhance their supply chain efficiency.