Poultry farms in the Krasnoyarsk Region of Russia are working to become more competitive in the market. By analyzing key suppliers of poultry meat and eggs, experts have identified criteria for competitiveness and evaluated competitors using the "4P" concept. A diagram shows the competitiveness of the region's largest producers, and strategies have been suggested to improve sales and gain a stronger market position. Factors influencing success in the poultry meat market have been identified, and recommendations have been made to help farms adapt and thrive in the changing market environment.