Business, Management and Accounting
4 years ago

Improved bank service quality in Tamil Nadu boosts customer loyalty and satisfaction.

International Journal of Foreign Trade and International Business
A study on customer service quality of banks in Tamil Nadu
R. Seenivasan

Paper Summary

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Banks in Tamil Nadu need to focus on providing high-quality customer service to keep customers happy and loyal. Good service leads to satisfied customers who trust the bank more. This trust helps in retaining customers and building a strong relationship between customers and banks. In today's competitive market, businesses are realizing that it's more cost-effective to keep existing customers happy than to find new ones. So, by improving service quality, banks can increase customer satisfaction and loyalty, which is crucial for their success in the long run.