The article "Business Research Methods" covers different ways to do research in business. It talks about using numbers and visuals, being fair and unbiased, and including diverse perspectives. The book is divided into four parts. The first part explains how to do research, including ethics and writing up findings. The second part focuses on using numbers for research, like surveys and statistics. The third part looks at using words and observations for research, like interviews and studying documents. The last part combines both numbers and words for research.