The article discusses how market economics have influenced higher education throughout history. It explores the debate between Plato and Aristotle versus sophists on how universities should be funded. The author looks at the impact of markets and competition on the mission of higher education, citing the views of famous economists like Adam Smith and John Stuart Mill. The development of business schools in the US is also examined, along with the rise of for-profit colleges. Ultimately, the article delves into the relationship between commercialization and academia.